Client & Brief
A young startup commisioned us to help them create a "daily specials" listing site on a shoe string budget. Their target market was the student community in Stellenbosch, Western Cape, South Africa. Having successfully used Facebook to get some brand awareness, they needed a mobile friendly website that was easy to browse and discover daily specials for breakfasts, meals, happy hours and other entertainment.
Research Findings, Process & Solution
We selected whacky colours for every category to differentiate. The new swipe type browsing experience made famous by Tinder was a big influance in how we designed the browsing for Spezilist. Google maps links makes it easy to navigate to destinations. All specials per establishment can also be viewed on the establishment/special profile page.
The app is straight forward and simple and accomplishes what it needs to do in a fun ans very practical way. We make a play on FOMO (Fear Of Missing Out) by having student have to browse the sections to find good deals.
Early Concepts and Mockups
Originally meant to be called Uniblu, we had a much more visual experience in mind, but ultimately simplicity and a no fuss and fun navigation was selected. The current options needed to be front and centre with large "sweet spots" for selection.
Success in Driving Outcome
A shoe string budget and less than a month, we needed to plan, design, create and launch this app very quickly. Our browsing experience has made the way students find specials and food deals super simple using the design pattern used on their phone's calendar/diary.
What we learned
Researching the user's browsing habits concerning finding suitable eating and entertainment spaces. Due to time and money contraints, we could not do user interviews and other tests. We learned to be dependand on reputable research found on the internet. This is always a good alternative and many times, for small projects, the only option.
It was the first time we applied the swipe & card (material design based) browsing pattern as the main navigation method. Our aim was an accurate touch swipe with smooth transitions. The user had to have an "as close as we can" native experience with Spezilist.